Reed’s corporate experience has been in the for-profit industries of publishing and grocery distribution where he has worked with individuals and teams at all levels within organizations to improve organizational health. Reed holds a Master’s of Science in Clinical Psychology from Florida State University, and completed all doctoral work in Sport & Exercise Psychology from the University of Minnesota, Twin Cities. As a coach, Reed is certified in—and strongly believes in the incredible transformational power of—the Co-Active Coaching Model.

If Reed is not solving a Rubik’s cube, swimming, playing the guitar, biking, running, or drawing, he’s likely off seeking adventure and fun with his wife, Julie, and their sons, Ezekiel and Henry, who remind them both on a daily basis of the wonders of childhood, curiosity and, most importantly, the incremental developmental process of peak performance that naturally happens when we allow it to.